The Hero Inn: publican and family group, with a man in army uniform, possibly a sergeant. According to Colin Morley, the publican is Ernest Houldin with his wife Alice and daughters Winifred (pigtails) and Marjorie (with bow). The lady on Marjorie's left is quite possibly Alice's mother Annie Maria Smith.
The pub sign says "PRHA" for the People's Refreshment House Association Ltd. According to http://www.norfolkpubs.co.uk/norfolks/stanhoe/stanhnh.htm, the PRHA held the licence in 1912 and 1916.